We partnered with Gemini to launch their new Credit Card in a series of commercials, and from the very beginning, we knew we didn't want to just make a financial ad. We wanted to make a feeling.

The card itself has a genuinely compelling proposition: each everyday purchase earns you crypto. But what excited us creatively wasn't the mechanics, it was the metaphor. What if spending wasn't just transactional? What if swiping your card on a morning coffee was quietly, incrementally, building you a better future?

That became our central idea: the Gemini Credit Card as a portal to something better. A thin piece of metal that opens a window to somewhere extraordinary.

From there, the world had to be worth stepping into. We looked at the visual landscape often associated with science fiction, often dusty and dystopian, and made a deliberate creative choice to go the other way, into a future of optimism.

We built Mars. But not the Mars of survival stories and isolation. Our Mars is alive. It's warm. It's full of texture and surprise and genuine human joy. A civilization that didn't just make it, it flourished!