We explored the dark underbelly of the fried chicken industry in this Netflix documentary about one of the most beloved foods worldwide. Mindhouse commissioned us to create a vivid set of graphics to accompany comedian Mo Gilligan’s mission to uncover the environmental, social and health costs of our insatiable cravings.

We crafted colourful maps for Mo’s journey from South London to the USA, playful animated infographics to show industry pipelines, and stylish UGC sequences to demonstrate fried chicken’s all pervasive grip on pop culture. We were also excited to dive into the opening and closing sequences by creating a punchy title card, expertly tracking chicken-related imagery onto billboards and store fronts, and elevating the end credits into an emotional re-cap of Mo’s journey.