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Squid Game: The Challenge


Studio Lambert / Netflix

Inspired by the original South Korean drama series ‘Squid Game’, this Netflix game show sees real-life contestants compete in a series of daring games, all in the hopes of winning a $4.56 million cash prize.

We collaborated with Studio Lambert to create the series’ main titles, and we also designed a bespoke, dynamic font system in order to quickly turn around over 100 animated astons across the series.

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