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UBQ - Casting Call


UBQ / Hastings Digital Studios / SUPR Inc.

We had the pleasure of creating this unique 2D animated advert as part of UBQ’s Earth Day campaign. Working in collaboration with Hastings Digital Studios & SUPR Inc, we designed and animated a new world of trash characters, and used them to explain how UBQ is able to take household waste and non recyclables and transform them into modern products that you can buy today. We wanted to use an animation style that would instantly stand out amongst the advertising landscape, and so we settled on this retro ’90s animation style. It was a delightful visual world to play in, allowing for fun and cheeky character designs in a style quite different from any we’ve worked in recently.

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